Fighting Back – What to Do When Someone Tarnishes Your Online Reputation
Saturday, April 30th, 2011When it comes to your reputation, and the hard work it has taken for you to build yourself and your name up to good standing, it’s understandable to be frustrated and upset when someone poses a risk to it. The sad truth is, anyone has the potential to tarnish your online reputation, whether that is a co-worker, friend, stranger, past customer or employee. And, ultimately in the end, it’s up to you to fix the damage.
Documentation
Whether someone is slamming your company and brand recklessly or one that comes with merit, it really doesn’t matter. Their negative slandering once posted on the web has the ability to do a lot of damage for your brand, and now that the damage is done, how do you repair it? You have many options. You can try to work it out independently with the angry customer, co-worker, colleague, etc., and ask them to remove their negative posting or you can make the decision to go to court. No matter what you choose, it’s important to have one critical thing in place: documentation. By keeping tally of your contact with the person responsible for online comments, your interaction and relationship in detail and the efforts you used to peacefully make amends, you will have a stronger case in your favor than without. Often, online defamation can be difficult to win, but with the right documentation, you can attest to the days, times and even hours that they violated certain rights.
Be Professional
Many people, whether they may be past customers or present ones depend on you to act professional at all times. By sticking to your policies, deadlines and promises of service, you can enjoy a long lasting career. Although its never a pleasant experience when someone attempts to tarnish your online reputation, it happens. Reputation management on an ongoing basis is instrumental for any business, and without the right amount of online reputation management, your business runs the risk of suffering greatly.